Swag is a slang term used to describe custom imprinted promotional products handed out for free by a company to promote their business. These are often represented by such items as pens, hats, and key chains which depict the company’s logo and tagline. In some instances these items can go a long way in promoting your business. However it is important to understand what types of items are appealing to your customers, and when to give them out.

Imprinted pens are a great item to give out to your customers. These are relatively inexpensive to have made and are useful as well. The nicer the pen is the more likely the customer is to hold on to it and they will always have a reminder of your company and it’s products or services. The great thing about the pen is that even if your customer loses it, the pen still has your company’s logo and tagline on it and it may just find its way into the hands of another prospective client.

Logo bags are another great piece of swag which your company can hand out to customers. They are a little more pricey to create, but again they are useful and create a statement of profitability about your organization because they are an out of the ordinary form of promotional item.

Another great promotional item would be golf balls. These can be imprinted with the company logo and tagline. They are very useful and relatively cheap to have printed. Many individuals like to play golf and it is always good to receive free golf supplies. The one thing about golf balls is that they are sometimes lost on golf courses, however, many times they are found. It works as a sort of advertisement recycling program.

It is important to know when to hand these items out. In too many instances a company might hand these items out like candy and salesmen are the biggest offenders. However, one thing to remember is that these items cost money to produce and it is not wise to hand them out to just any prospective customer. It would be a good idea to give them out to existing customers as a show of appreciation for their business, or in those situations where it is highly probable that a company or individual will become your customer.

Some companies will offer items such as t-shirts and baseball caps. These are great a great way to promote your business as well. Like the coffee mugs, this can be an expensive proposition, and it depends entirely on how much you have set aside in your budget for advertising. Of course, if the budget allows you may want to consider jackets, or pullovers as items to give away to your customers. Remember the better the swag, the more likely your customers will keep it and use it.

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