Bing VS Google
Google might have changed the face of the Internet searching with its singular, and closely protected, search method that has proven to yieldmore relevant results than the leading search engines of the past (despite attempts by businesses using search engine optimization to try and manipulate the results!), however there is a new aspirant trying to give the Internet search a thorough facelift, and it seemsto be seeing results where so many others have tripped up. Bing.com, Microsoft’s newest baby was released late in May 2009, and has starting then demonstrated improvements in popularity regularly in a market where popular opinion felt that Google could not, and would not, be closed in on possibly in our times. Scarcely a couple of months after Microsoft’s introduction of Bing, Google’s market share reduced by 0.1 percent, while Bing rose to 9.3 percent of market presence. Many other search engines have remained constant in their market share, but when the 2nd best search engine Yahoo has just 19.3 percent of the market share, it is remarkable that a fresh player such as Bing can climb to almost 10 percent immediately, and seems that it won’t just stop there.
What’s so outstanding about Bing? Is it just the $100million Internet Marketing and Search engine marketing program that has it eroding away at the search engine market share? Or is there something tangibly worthwhile in the way the search happens that sets it above the rest, making it a genuine competitor to Google? Probably both. For example, Bing features a visual search function which allows a user to explain what they’re looking for and then narrow down their search based on picture results, thus a user who can remember what something looked like but can’t remember what it’s called, can quickly find what they’re looking for. Saw Caught a new model vehicle on the way but don’t know what brand or type it was? Bing’s visual search will help you find that car by presenting you with a parade of images from which to choose the closest and eventually find arrive at the precise car you were going for. This may appear a simple idea to begin with, but Bing believes that they are changing the way everyone will think of Internet searches in from now on. By making it more graphical, they expect to transform the way people search the web. It’s no wonder then that they like to refer to Bing a ‘decision engine,’ instead of a ‘search engine.’
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