Acne Marketing in YAZ Television Advertisements frowned upon by FDA
In 2008, the birth control drug Yaz was enjoying unprecedented worldwide recognition and financial success. In the fall of that calendar year, the producer of Yaz, Bayer Healthcare Pharmaceuticals, received a letter from the Food and Drug Administration forewarning them regarding their current advertisements for Yaz.
As per the Food & Drug Administration, the television ads implied too much that Yaz could possibly be applied as a medicine for zits. The letter was the starting point of a number of measures by the Food and Drug Administration and bad publicity for Yaz that exposed overstated results and conceivable foreknown deception of users. Yaz Lawyers have been taking note of Bayer’s actions.
While it was true that during the time of the adverts Yaz was in some cases used to treat pimples, the FDA expressed that the promotion employed by Bayer implied that Yaz was suitable for the wide treatment of ordinary acne breakout problems.
In the Commercial, Balloons, a female with obviously clear pores and skin laughs and acknowledges the “pimple” balloon as it floats away from the center of the display screen and vanishes into the sky, in conjunction with, the background tune and a voice-over. The overwhelming effect conveyed by the TV Ads is the fact that treatment with YAZ results in clean, pimple- free skin for those female experiencing break-outs when this has not been proven by extensive proof or considerable clinical experience.
Yaz Birth Control Lawyers see this as an case of deceptive advertising, enlarging the established effects of Yaz into fantasy in the hopes of attracting more consumers. This is a violation of the responsibility of providers to customers from the consumer buying segment.
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